Know Your Audience
Data analysis & Insights
Knowing your audience is the first step to telling captivating stories. I can help organize and analyze your data, while doing outside market research, to paint a vivid picture of your customers. We will discover the important and exciting findings, and leave out the not so relevant ones. This process leads to a cohesive marketing strategy that points to what customer stories to tell and where, in order to craft the most meaningful and effective messages.
Lead Generation Strategy
- Lead Scoring/Road-mapping
- Landing Page Design
- A/B Testing
- Nurturing Strategy
- Program Measurement
Customer Loyalty Programming
- Customer Journey Mapping
- Loyalty Technology Assessment
- Segmentation
- Customer Lifetime Value
- Relationship Marketing
Predictive Modeling for ROI
- Trend Forecasts
- Financial Modeling
- Lead Modeling
Data Audits
- Cleanup of Customer Data
- Benchmarking
- Customer Insights
- Data Technology Overhaul
Market Research
- Defining Research Goals
- Survey Design
- Conjoint/Statistical Analysis
- Industry and Consumer Insights
Performance Metrics Integration
- Return on Marketing Investment
- Brand Awareness
- Incremental Sales
- Customer Acquisition Cost
- Web Traffic Sources