Know Your Audience

Data analysis & Insights

Knowing your audience is the first step to telling captivating stories. I can help organize and analyze your data, while doing outside market research, to paint a vivid picture of your customers. We will discover the important and exciting findings, and leave out the not so relevant ones. This process leads to a cohesive marketing strategy that points to what customer stories to tell and where, in order to craft the most meaningful and effective messages.  

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Lead Generation Strategy

  • Lead Scoring/Road-mapping
  • Landing Page Design
  • A/B Testing
  • Nurturing Strategy
  • Program Measurement                   
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Customer Loyalty Programming

  • Customer Journey Mapping
  • Loyalty Technology Assessment
  • Segmentation
  • Customer Lifetime Value
  • Relationship Marketing
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Predictive Modeling for ROI 

  • Trend Forecasts
  • Financial Modeling
  • Lead Modeling                                                                                                                                
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Data Audits

  • Cleanup of Customer Data
  • Benchmarking
  • Customer Insights
  • Data Technology Overhaul
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Market Research

  • Defining Research Goals
  • Survey Design
  • Conjoint/Statistical Analysis
  • Industry and Consumer Insights   
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Performance Metrics Integration

  • Return on Marketing Investment
  • Brand Awareness
  • Incremental Sales
  • Customer Acquisition Cost
  • Web Traffic Sources